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Black Friday 8-City Launch
+40% FOOT TRAFFIC LIFT
A national specialty retailer needed Black Friday weekend to register at retail-tier scale, not just digital. They had four weeks. Their static-billboard plan was already booked solid in the markets that mattered.
How we ran it.
We deployed eight LED trucks across eight metros — one per market, daypart-tuned to each city's commute and shopping windows.
Creative swapped live by city and hour: store-locator versions in suburban dayparts, brand-only versions on downtown evening routes.
On-route producers in three flagship markets to capture social/UGC content as trucks rolled.
The receipts.
- +40% FOOT TRAFFIC LIFT Vs. prior 4-week baseline at flagship locations
- 250% SOCIAL MENTIONS Earned-only · branded hashtag tracking
- +35% AIDED BRAND AWARENESS Pre/post survey · n=1,200 in target metros
Lonestar gave us eight cities in two weeks. Live creative swaps by the hour. The numbers followed.
- 8 LED trucks
- 32 daypart-tuned creative variants
- 112 hours of route
- 3-city UGC capture team
- Daily reach reporting
Want one of these for your brand?
15-minute strategy call. We'll walk through a peer-category teardown.