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Coast-to-Coast EV Tour
3.4M VERIFIED IMPRESSIONS
EV launch needing dealer-network awareness in 12 markets across 6 weeks — without bleeding budget on paid social.
How we ran it.
Four trucks rotating through 12 cities on a custom-engineered route, anchored to dealer locations and their feeder commutes.
Co-marketing kit handed to dealer GMs — they shared the route schedule with their CRM lists.
Weekly impressions report to the brand team, with cumulative dealer-call attribution.
The receipts.
- 3.4M VERIFIED IMPRESSIONS Across the 12-market route
- +28% DEALER WALK-INS Vs. prior 6-week period
- 1.2K TEST DRIVES SCHEDULED Attributed via co-marketing CRM
It's the only paid channel where my dealer GMs called me asking for more.
- 4 LED trucks · 6 weeks
- 12-city engineered route
- Dealer co-marketing kit
- Weekly client report cadence
- Cumulative attribution dashboard
Want one of these for your brand?
15-minute strategy call. We'll walk through a peer-category teardown.