Drive-Thru Saturation
Regional QSR chain with 84 locations across the South needed transaction lift on a new menu launch. Drive-thru is the channel that matters — and static OOH around drive-thru corridors is functionally non-existent. Mobile LED was the only way to put brand presence on the highway feeder routes leading into their stores during peak ordering windows.
How we ran it.
Four trucks rotating through six metros — Dallas, Austin, Houston, Atlanta, Miami, and Nashville — with 4-day stints per city and zero corridor overlap.
Pre-positioned trucks 30 minutes before lunch (11 a.m.) and dinner (5 p.m.) peaks on the major arterials feeding clusters of 8+ stores per metro.
Promo-code creative tied to corridor + daypart for clean attribution. Live creative swap between brand build and LTO push, daypart by daypart.
The receipts.
- +27% STORE TRANSACTIONS Vs. prior 6-week baseline at deployed-corridor stores
- 1.8M VERIFIED IMPRESSIONS GPS-tracked × DOT × dayparts
- 12% PROMO REDEMPTION Codes attributable to mobile-LED corridor
Trucks beat our digital lift by 4× at half the CPM. We'll plan around them next launch.
- 4 LED trucks
- 24-day rotation · 6 metros
- 12 daypart-tuned creatives
- City-specific promo codes
- Daily performance dashboard
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