← BACK TO RECEIPTS STREAMING MAR 2025 RIPPLE STREAMING
Series Drop · NYC + LA
250% SOCIAL MENTIONS
Streaming platform launching a tentpole series with a 72-hour social-spike target. They needed unmissable presence in NYC and LA the night of the drop.
How we ran it.
Six trucks across the two markets — three each, sundown to 2 a.m.
Routes engineered around screening venues, restaurants near subscriber-dense ZIP codes, and known media-hub corridors.
Creative rotated between key art, episode tease, and a launch-night countdown.
The receipts.
- 250% SOCIAL MENTIONS Day-of-drop vs. baseline week
- +18% DAY-1 STREAMS Vs. comparable prior series
- 1.4M VERIFIED IMPRESSIONS GPS-tracked routes × DOT traffic
We needed the streets to feel like the show was already a moment. The trucks did that.
- 6 LED trucks
- 12 hours/night × 3 nights
- 8 creative variants
- Live route tracker shared with client team
Want one of these for your brand?
15-minute strategy call. We'll walk through a peer-category teardown.