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MOBILE LED · VS · STATIC BILLBOARD

One block. Six weeks. Six figures. Or move.

Static billboards anchor a brand to one corridor for one window — and charge premium real-estate rates. Mobile LED costs 18× less per impression and reaches every block, every daypart.

  • BUYING LEAD ≤ 24H
  • THEIRS 4–6 WEEKS
  • WE WIN ON 5
SIDE BY SIDE · KEY METRICS

Four metrics. The math.

  • BUYING LEAD
    LONESTAR ≤ 24H
    VS
    STATIC BILLBOARD 4–6 WEEKS
  • REACH MODEL
    LONESTAR ROUTE+DAYPART
    VS
    STATIC BILLBOARD FIXED LOC
  • CREATIVE SWAP
    LONESTAR LIVE · 4H
    VS
    STATIC BILLBOARD RE-PRINT
  • MEASUREMENT
    LONESTAR GPS LOG
    VS
    STATIC BILLBOARD DEC ESTIMATE
WHERE WE WIN · 5 ADVANTAGES

5 ways we beat Static Billboard.

  1. 01
    ROUTE-BASED REACH

    Every truck-day covers 30+ corridors of a city. A static board covers exactly one.

  2. 02
    DAYPART PRECISION

    Trucks roll on rush-hour, evening, festival nights — not on a fixed signpost that doesn't move when traffic patterns shift.

  3. 03
    CREATIVE LIVE-SWAP

    Change the message at 11am. Live across the fleet by 3pm. Static can't.

  4. 04
    PROCUREMENT SPEED

    Same-week deployment. Most static buys are 4–6 weeks of lead time + production.

  5. 05
    VERIFIED IMPRESSIONS

    GPS log + DOT data + dayparts. Static shows you a DEC estimate. We hand you the GPS file.

WHEN STATIC BILLBOARD WINS · HONEST

When you need a single, ICONIC location locked for 12 months — a flagship Times Square or Sunset Strip board for brand-prestige reasons. We don't compete with that buy. We compete with everything else in the OOH plan.

Want a head-to-head on your specific spend?

Tell us your current static billboard plan. We'll model the equivalent Lonestar deployment in 24 hours.

Get the head-to-head →
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