Sync with paid. Close the loop.
Mobile LED is upper-funnel — but it doesn't have to be a measurement black hole. Five attribution methods to tie truck deployments back to the conversions they cause.
Five ways to attribute the truck.
Mix and match — most clients use 2–3 in parallel. Setup is included in your campaign quote; ongoing reporting is part of the standard daily/weekly cadence.
- A-01 QR + UTM
QR codes baked into creative tracked through UTM-tagged landing pages. Zero infrastructure on your side. We hand back per-route, per-daypart conversion data.
- A-02 PROMO CODES
City-specific promo codes printed on creative ('LONE-DAL'). Map redemptions back to corridor + daypart. Standard for QSR + retail launches.
- A-03 GEO-LIFT MODEL
Pre/post foot-traffic + transaction data from cities we deployed in vs. control cities we didn't. Available with City Takeover and Tour formats.
- A-04 SOCIAL HASHTAG
Branded hashtag tracked through campaign window. We cross-reference geo-tagged posts with route GPS to attribute UGC to specific deployments.
- A-05 CRM HANDOFF
For auto / high-touch B2B: dealer/sales-team CRM logs the lead source. We provide the route schedule for them to attribute against.
What the report actually looks like.
- VERIFIED IMPRESSIONS 3,421,200
- QR SCANS 8,912
- PROMO REDEMPTIONS 1,447
- GEO-LIFT (ATL) +18%
- TAGGED POSTS 642
- DEPLOY DAYS 14
Already running paid? We'll wire in.
Bring your UTM scheme, your CRM, your dashboard. We'll integrate into what you already run — no new tooling required.
Talk attribution →