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SUSTAINABILITY · BY 2028

Lower carbon per impression than TV. By 62%.

The numbers below come from our actual fleet operations + published industry CPM-equivalent emissions. We're not greenwashing — we're showing the math.

  • FLEET EV 30%
  • B20 SINCE 2024
  • TARGET 100% BY 2028
CARBON · GRAMS CO₂ PER 1K IMPRESSIONS

Per-impression. Side by side.

Lower bar = lower carbon footprint per equivalent reach. Mobile LED beats Linear TV by ~62%, OOH print by ~56%.

  • Lonestar Mobile LED 0.42 g
  • Linear TV (national) 1.10 g
  • Out-of-Home Print 0.95 g
  • Display Ads 0.62 g
  • Digital Video 0.78 g

Source: 2025 Lonestar fleet ops data + IAB / WARC / Statista CPM-equivalent emission factors. Methodology link inside written quotes.

FLEET ROADMAP · TO 2028

From B20 to fully electric.

  1. 2024
    B20 BIOFUEL

    All Texas-based units transitioned to B20 biofuel blend. 18% emission cut vs. baseline diesel.

  2. 2025
    FIRST EV TRACTOR

    Glass Truck UNIT-09 EV-converted. Pilot — quiet route capability for night dayparts.

  3. 2026
    FLEET 30% EV

    Eight EV tractors live across DAL/AUS/PHX. Trailer formats already low-emission.

  4. 2028
    FLEET 100% EV

    All 28+ units electric. Solar-charging at home depots. Net-zero certified routes.

Want carbon numbers in your campaign report?

We deliver per-route CO₂ alongside impressions on every quote, on request.

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