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MOBILE LED · VS · LINEAR TV

TV's audience is on the street. So are we.

Linear TV reach is collapsing — especially among under-35s who watch streaming or nothing. Mobile LED hits the audience exactly where they are: walking out of a venue, sitting in traffic, queuing for a drive-thru.

  • UNDER-35 REACH HIGH
  • THEIRS LOW · COLLAPSING
  • WE WIN ON 5
SIDE BY SIDE · KEY METRICS

Four metrics. The math.

  • UNDER-35 REACH
    LONESTAR HIGH
    VS
    LINEAR TV LOW · COLLAPSING
  • BUYING LEAD
    LONESTAR ≤ 24H
    VS
    LINEAR TV 2–3 WEEKS
  • MEASUREMENT TYPE
    LONESTAR GPS+DOT
    VS
    LINEAR TV PANEL · NIELSEN
  • GEO PRECISION
    LONESTAR ZIP-LEVEL
    VS
    LINEAR TV DMA
WHERE WE WIN · 5 ADVANTAGES

5 ways we beat Linear TV.

  1. 01
    DETERMINISTIC MEASUREMENT

    Every impression we report is GPS + DOT-verified. Nielsen panels project 5,000 households into 'estimated reach' — that's not measurement, it's modeling.

  2. 02
    UNDER-35 CHANNEL

    Mobile LED reaches the demos that have left linear TV. Festival routes, downtown nightlife, university corridors.

  3. 03
    GEO PRECISION BELOW DMA

    Choose ZIP-level routes. TV gives you DMAs — way too broad for retail or local launches.

  4. 04
    BRAND-SAFETY DETERMINISTIC

    We control the route. Linear TV puts your spot next to the live news of the moment, brand-safe or not.

  5. 05
    BUDGET FLEXIBILITY

    Test with a single-day trial. National-quality cable buys require multiples of that as a minimum spot.

WHEN LINEAR TV WINS · HONEST

When you're a CPG with national reach goals and the ability to absorb 30%+ wasted reach for the prestige of a Super Bowl spot. We don't compete with that buy. For everything below that ceiling, we win on cost, speed, and audience precision.

Want a head-to-head on your specific spend?

Tell us your current linear tv plan. We'll model the equivalent Lonestar deployment in 24 hours.

Get the head-to-head →
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