Fall Catalog Drop · 6 Cities
Outdoor-apparel brand launching their fall catalog as a digital-first event. Needed the catalog drop to feel like a moment in physical space — not just an Instagram push. The team was skeptical mobile LED could move e-commerce numbers; this was their first OOH spend in three years.
How we ran it.
Six trucks across six cities for the catalog-drop weekend — Friday through Sunday — anchored to outdoor-retail districts and lifestyle corridors.
Creative was QR-code-driven: every truck displayed scannable QR codes routing directly to the fall-collection landing page with a corridor-tagged UTM.
Live content swap mid-weekend — Friday brand-build, Saturday product spotlight, Sunday final-push CTA — same creative system, three different cuts.
The receipts.
- 180% ECOM CONVERSIONS Catalog-launch weekend vs. prior 2-week baseline
- +78% BRANDED SEARCH LIFT Across the 6 deployment markets
- 14K QR SCANS Scanned during the 3-day window
QR scans alone paid for the campaign. The branded-search lift was the bonus.
- 6 LED trucks · 3 days simultaneous
- QR-driven landing-page creative
- 3 daypart variants per truck
- Live content-swap engine
- Weekly attribution report
Want one of these for your brand?
15-minute strategy call. We'll walk through a peer-category teardown.