Reserve a truck
← BACK TO FLEET
SPECIALTY · UNIT-28

Backroad

Newest specialty unit. 2025 build.

Backroad — Lonestar fleet unit
UNIT-28
6 CITIES DEPLOYED
18 CAMPAIGNS RUN
920 ACTIVE HOURS
NASHVILLE, TN HOME BASE
SPEC SHEET

The hardware.

DISPLAY
Screen size FRONT + BOTH SIDES
10' × 22'
Pixel pitch ULTRA-HD
6mm
Brightness
8,500 nits
Refresh rate
3,840 Hz
Viewing angle
160°
VEHICLE
Chassis
FREIGHTLINER M2-106
Length
32 ft
Power
60 KW SILENT GENSET
Climate
INTERIOR HVAC
OPERATIONS
Setup time ARRIVE → BROADCAST
5 MIN
Daypart range
ANY
Min. booking
8 HOURS
Insurance
HIGH-LIMIT GL + AUTO
Crew
DRIVER + CONTENT OP
DEPLOYMENT HISTORY · LAST 12 MONTHS

Where it's been.

  • Astor & Row · Black Friday DALLAS · HOUSTON · ATLANTA NOV 2024
  • Ripple Streaming · Series Drop NEW YORK · LOS ANGELES MAR 2025
  • Meridian Auto · EV Tour 8-CITY COAST-TO-COAST JUN 2025
  • Confidential CPG AUSTIN · F1 RACE WEEK OCT 2025

Want Backroad on your route?

8-hour minimum · same-week deployment available.

Reserve UNIT-28 →
RECENT